John's app
The same playbook, on our own product.
Steppa · BrainCandy pages
- 250K+
- downloads
- #7
- peak on the App Store
- Millions
- in challenge volume
Steppa is John Orefice's app, not an outside client. Challenge volume is the amount moving through challenges. It is not revenue, and this page does not state revenue.
Steppa is the walking app John built. BrainCandy ran it the way the studio runs a client: native posts, in the voice of the page, repeated until the idea was a thing people already knew.
The confirmed results are the downloads, the App Store peak, and the challenge volume. Figures printed inside a meme — a prize pool, a payout, a joke about a six-figure competition — are the creative. They are not a second set of results.