Case study
In the feed. For months.
SpinQuest · @todayyearsold and the network
- 130M+
- views
- Thousands
- of signups
- Months
- back in the scroll
Views are a total across the posts, not a count of unique people. The signup figure is what was confirmed: thousands, not a precise total.
SpinQuest did not get one post and a spike. It got a run of memes — a fridge, a waitress, a professor, a brother — put back into the same pages, month after month.
That is the offer. A single viral moment is a nice story. Staying in the scroll is how a product becomes familiar.
The posts are written like the page. The product is the reason the story exists. Sponsored placements are disclosed. They are not dressed up as something the audience was never meant to notice.
“Working with BrainCandy has been nothing but smooth, their creatives and content makes everything feel organic. Looking for many more months of distribution 🙌🔥”